Victoria Price’s THE WAY OF BEING LOST is a heartfelt and candid account of rediscovering one’s sense of self after years of struggle. Despite doing “all the right things” and working to rebuild her life after a period of deep personal and professional turmoil, Victoria still felt something missing. She realized that in order to live her truest life, she had to be willing to become lost, and find her way back to her truest self.

Although initially reluctant, she began to engage with her father Vincent Price’s fans, realizing her own place within the community and connecting with his legacy rather than distancing herself from it. As she got to know her father again through this work, Victoria realized that he embodied traits that she felt had disappeared from her own life: namely, an appreciation of the many joys that the world holds, as long as we’re willing to stop and look at them.

Highlighting the importance of a daily practice of joy (“the pure and simple delight in being alive”), this memoir is inspired by Victoria’s weekly blog and is a reminder of the importance of making peace with our past stories in order to expand our futures and live our most authentic lives.


Price is the author of critically acclaimed VINCENT PRICE: A Daughter’s Biography (St. Martin’s Press, 1999/Open Road and Secker & Warburg/Macmillan). A popular inspirational speaker on topics ranging from creativity and spirituality to art and design, as well as the life of her famous father, Price has appeared on Good Morning America, A&E’s Biography, and NPR’s “Fresh Air,” and “Morning Edition.” Her work has been featured in USA Today, People, Travel & Leisure, Art & Auction, and the New York Times.